Animis Global's Expert Performance Marketing Services
At Animis Global, we understand the importance of effective marketing strategies in driving business growth and success. That’s why we offer comprehensive Performance Marketing Services tailored to meet your specific needs and objectives. Whether you’re looking to increase brand awareness, drive website traffic, or boost sales, our team of experts is here to help you achieve your goals.
What is Performance Marketing?
Performance Marketing is a data-driven approach to marketing that focuses on measurable results. Unlike traditional marketing methods where success is often difficult to quantify, Performance Marketing allows you to track and measure the performance of your campaigns in real-time. This means you can easily see what’s working, what’s not, and make adjustments accordingly to maximize your ROI.
Our Services
Our Services
Search Engine Marketing (SEM)
Increase your online visibility and drive targeted traffic to your website with our SEM services. We’ll optimize your campaigns for maximum performance and ROI, whether you’re using Google Ads, Bing Ads, or other search engine advertising platforms. Examples:
- Google Ads: Creating text, display, or video ads that appear in Google search results or on websites within Google’s Display Network.
- PPC (Pay-Per-Click) advertising lets advertisers pay for each click on their ads, bypassing organic methods. Displayed prominently on search engines like Google or Bing, PPC ads offer instant visibility to potential customers.
Social Media Advertising
Engage with your audience where they spend most of their time online with our social media advertising services. We’ll help you create compelling ad creatives and target your ads to the right audience segments to drive conversions and sales. Examples:
- Meta Ads: Targeting specific demographics, interests, and behaviors to display ads on Facebook and Instagram.
- LinkedIn Ads: Targeting professionals based on job title, industry, company size, etc., to display ads on LinkedIn.
- X (Twitter) Ads: Promoting posts to reach a wider audience.
Display Advertising
Increase brand awareness and reach new audiences with our display advertising services. We’ll help you create visually stunning display ads and place them on relevant websites to capture the attention of potential customers. Examples:
- Banner Ads: Placing visually appealing image or video ads on websites that your target audience frequents.
- Retargeting Ads: Showing ads to users who have previously visited your website but haven’t completed a desired action, such as making a purchase.
Email Marketing
Stay top-of-mind with your audience and drive repeat business with our email marketing services. From designing eye-catching email templates to segmenting your audience and analyzing campaign performance, we’ll help you get the most out of your email marketing efforts. Examples:
- Newsletters: Sending regular newsletters with valuable content, promotions, and updates to engage subscribers and drive traffic to your website.
- Drip Campaigns: Sending a series of automated emails based on user behavior, such as abandoned cart reminders or welcome sequences.
Affiliate Marketing
Expand your reach and drive sales through our affiliate marketing services. We’ll help you recruit and manage affiliates, track conversions, and optimize your affiliate program for maximum performance. Examples:
- Partner Programs: Collaborating with influencers, bloggers, or other businesses to promote your products or services in exchange for a commission on sales or leads generated.
- Affiliate Networks: Joining third-party affiliate networks like Commission Junction or ShareASale to connect with a broader network of affiliates.
Content Marketing
In the digital era, content reigns supreme. Our content marketing services aim to establish your authority, foster trust, and drive conversions by crafting valuable, relevant, and consistent content. From crafting strategies to distribution across channels, we’ll help you leverage content marketing to achieve your business objectives. Examples:
- Blogging: Publishing informative and engaging blog posts to attract organic traffic from search engines and establish thought leadership.
- Video Marketing: Creating videos that educate, entertain, or inspire your target audience and sharing them on platforms like YouTube or social media.
- Infographics: Designing visually appealing infographics to present complex information in an easily digestible format and drive traffic back to your website.
OUR PROCESS
How Performance Advertising Works?
Performance advertising, also known as performance-based advertising, operates on a pay-for-performance model where advertisers only pay when a specific action is completed, such as a click, lead, or sale.
I. Setting Objectives
We define campaign objectives for clients, whether it's driving website traffic, generating leads, spreading brand awareness, or increasing sales.
II. Choosing Metrics
We select key performance indicators (KPIs) to measure the success of client campaigns, such as Cost Per Click (CPC), Cost Per Lead (CPL), or Return on Ad Spend (ROAS).
III. Selecting Channels
Our team chooses channels that best align with clients' goals and target audience. Eg. Search engines, social media platforms, display networks, affiliate networks.
IV. Creating Ads
Our graphic team creates compelling ad creatives tailored to clients' target audience and campaign objectives. These ads can be text-based, image-based, video-based, or a combination thereof.
V. Setting Bids and Budgets
We set budgets and bids based on clients' resources and desired outcomes. We may adjust bids based on factors like competition, audience targeting, and ad performance.
VI. Launching Campaigns
Once everything is set up, our team launches the performance advertising campaigns across chosen channels.
VII. Monitoring Performance
We then closely monitor the performance of all client campaigns in real-time, analyzing metrics like click-through rates, conversion rates, and return on investment.
VIII. Optimizing Campaigns
Based on performance data, we make adjustments to campaigns to optimize results. This may include tweaking ad creatives, adjusting targeting parameters, or reallocating budgets.
IX. Scaling Success
As campaigns perform well, our team may scale efforts by increasing budgets, expanding into new channels, or launching additional campaigns targeting different audience segments.
X. Evaluating ROI
Our team continually assess the return on investment (ROI) of clients' performance advertising efforts, comparing the cost of acquiring customers to the revenue generated from those customers.
By focusing on measurable results and paying only for desired actions, performance advertising allows clients to maximize their marketing budgets and drive tangible business outcomes.
14%
The global performance marketing market is projected to reach $7.8 billion by 2026, growing at a CAGR of 13.9%
50%
Mobile ad spending, estimated to exceed $375 billion, represents over 50% of total digital ad spending worldwide
30%
Search Engine advertising (Google Ads), accounted for more than 30% of total digital ad spending worldwide in 2023
FAQ
Performance marketing is a digital marketing strategy focused on driving measurable results, such as clicks, leads, or sales. Advertisers only pay when a specific action is completed, making it a highly cost-effective and ROI-driven approach.
Traditional marketing often involves paying upfront for ad placements, regardless of the results. In contrast, performance marketing operates on a pay-for-performance model, where advertisers only pay when desired actions are achieved.
Performance marketing can be executed across various digital channels, including search engines (SEM), social media platforms, display networks, affiliate networks, email marketing, and more.
Key performance indicators (KPIs) in performance marketing may include Cost Per Click (CPC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), Conversion Rate, and Lifetime Value (LTV) of customers.
Campaign optimization involves continuously monitoring performance metrics, testing different ad creatives and targeting strategies, refining audience segmentation, adjusting bids and budgets, and scaling successful campaigns.
FAQ
Retargeting is a strategy where ads are displayed to users who have previously visited a website but haven’t completed a desired action, such as making a purchase. It works by placing cookies on users’ browsers and targeting them with relevant ads across the web.
Success in performance marketing is typically measured by analyzing key metrics and comparing them against predefined goals and benchmarks. Advanced analytics tools and platforms provide insights into campaign performance, allowing for data-driven decision-making.
Performance marketing offers several benefits, including cost-effectiveness, accountability, scalability, precise targeting, real-time tracking and optimization, and the ability to drive tangible business outcomes and ROI.
Performance marketing can be effective for businesses of all sizes and industries, especially those looking to maximize their marketing budgets and achieve measurable results. It’s particularly beneficial for e-commerce, lead generation, and direct response advertising.
To get started with performance marketing, you can begin by setting clear objectives, identifying your target audience, selecting suitable advertising channels, creating compelling ad creatives, tracking key metrics, and continuously optimizing your campaigns based on performance data.
