Case Study: Animis Global & VC Woodworks 

Client Background 

Client Name: VC Woodworks
Industry: Custom Woodworking and Furniture Manufacturing & Handcrafting
Location: West Chester, PA, United States


Animis Global, a leading digital marketing agency specializing in Search Engine Optimization (SEO), partnered with VC Woodworks, a renowned custom woodworking and furniture company, with the aim of boosting their online visibility and driving organic traffic to their website. The partnership was initiated in Aug 2022 and has since been characterized by consistent efforts, strategic planning, and performance-driven outcomes. 


When VC Woodworks approached Animis Global, they were facing challenges in establishing a strong online presence despite their high-quality woodworking craftsmanship. Their website lacked search engine visibility, resulting in low organic traffic and limited online inquiries. The challenge was to devise a comprehensive SEO strategy that would help VC Woodworks increase their online visibility, reach a wider audience, and drive sustainable business growth. 


Animis Global crafted a tailored SEO strategy that addressed VC Woodworks’ specific needs and industry nuances. The strategy encompassed both on-page and off-page optimization techniques, focusing on enhancing the website’s technical performance, content quality, and backlink profile. The following steps were taken: 

  1. Keyword Research: Animis Global conducted thorough keyword research to identify the most relevant and high-potential keywords in the woodworking and furniture niche. This research guided content creation and optimization efforts. 
  1. On-Page Optimization: The website’s on-page elements, including meta tags, headings, and content, were optimized to align with the identified target keywords. This optimization improved the website’s relevance to search engines and users. 
  1. Content Enhancement: Animis Global worked closely with VC Woodworks to develop high-quality, informative, and engaging content related to woodworking tips, design inspirations, and project showcases. This content not only showcased VC Woodworks’ expertise but also attracted organic traffic. 
  1. Technical SEO: The website’s technical issues were addressed to improve its overall performance. This included optimizing site speed, fixing crawl errors, ensuring mobile-friendliness, and implementing structured data for enhanced search engine understanding. 
  1. Link Building: Animis Global focused on building authoritative backlinks from relevant websites in the woodworking and interior design industries. This not only boosted the website’s authority but also drove referral traffic. 
  1. Local SEO: For VC Woodworks’ brick-and-mortar presence, local SEO strategies were implemented to improve visibility in local search results. This involved optimizing Google My Business listing and local directory citations. 

Execution and Results

The SEO strategy was executed over a period of 12 months, with Animis Global consistently monitoring, optimizing, and fine-tuning the approach. The efforts yielded remarkable results: 

  1. Organic Traffic Growth: Over the course of 12 months, VC Woodworks witnessed a steady month-over-month increase in organic website traffic. This growth was a direct result of improved search engine rankings for target keywords. 
  1. Keyword Ranking Improvement: Key target keywords that were previously ranking low on search engine result pages (SERPs) saw significant improvements, often moving to the first page of Google. 
  1. Conversion Rate Increase: As the organic traffic grew and the website’s content became more engaging and informative, the conversion rate for online inquiries and sales improved consistently. 
  1. Local Visibility: Local SEO efforts led to improved visibility in local search results, helping VC Woodworks capture local customers looking for custom woodworking services. 


Through a strategic and consistent approach to SEO, Animis Global successfully transformed VC Woodworks’ online presence, helping them rise above industry challenges and establish themselves as a prominent player in the custom woodworking market. The partnership exemplifies the power of well-executed SEO efforts in driving sustainable business growth, proving that consistent and strategic digital marketing can yield impressive results in a competitive market landscape.