Client Background 

Client Name: Competitive Signs
Industry: Signage and Visual Communication
Location: New Jersey, USA


Competitive Signs, a leading signage and visual communication business based in New Jersey, partnered with Animis Global, a top-tier digital marketing agency specializing in Search Engine Optimization (SEO) and content creation. The collaboration, initiated in 10 months ago, aimed to bolster Competitive Signs’ online presence, attract a wider audience, and drive substantial business growth through a holistic approach to SEO and content marketing. 

The Challenge

When Competitive Signs engaged with Animis Global, they faced the challenge of limited online visibility despite their established reputation in the local signage industry. Their website struggled to rank prominently on search engine result pages (SERPs), resulting in missed opportunities to reach potential customers. The primary challenge was to devise a strategy that would enhance their online visibility, increase organic traffic, and consequently boost lead generation. 

Our Strategy 

Animis Global formulated a multi-faceted strategy that combined both SEO optimization techniques and content marketing initiatives. The strategy was designed to address Competitive Signs’ unique needs and leverage their industry expertise. The following approach was taken: 

  1. Keyword Research and Optimization: In-depth keyword research was conducted to identify high-potential keywords relevant to Competitive Signs’ services, such as “custom business signage,” “outdoor advertising,” and “vehicle wraps.” The website’s on-page elements were optimized to align with these keywords. 
  1. On-Page SEO: Animis Global executed on-page SEO techniques, optimizing meta tags, headings, and content structure. This not only improved search engine relevance but also enhanced user experience. 
  1. Content Creation and Blogging: Animis Global worked closely with Competitive Signs to create a content calendar that included informative and engaging blog posts related to signage industry trends, design inspirations, and business insights. These blog posts positioned Competitive Signs as an authority in the field while attracting organic traffic. 
  1. Off-Page SEO and Link Building: A robust link-building strategy was implemented to acquire high-quality backlinks from authoritative sources in the signage and related industries. This bolstered Competitive Signs’ website authority and referral traffic. 
  1. Local SEO Optimization: Given Competitive Signs’ localized business focus, Animis Global optimized their Google My Business listing and local directory citations. This maximized their visibility in local search results and maps. 

Execution and Results

The collaborative efforts between Animis Global and Competitive Signs were implemented over a period of [X] months. The results achieved were impressive and demonstrated the effectiveness of the strategy: 

  1. Organic Traffic Surge: Competitive Signs experienced a significant month-over-month increase in organic website traffic, as the website’s search engine rankings improved for target keywords. 
  1. Keyword Dominance: Key target keywords, which were previously ranking low on SERPs, saw substantial improvements, often securing top positions on search engine rankings. 
  1. Content Engagement: The engaging and informative blog posts resonated well with the target audience, leading to increased time spent on the website and a lower bounce rate. 
  1. Lead Generation Boost: As the website’s visibility and traffic increased, Competitive Signs observed a corresponding rise in online inquiries and quote requests. 


The partnership between Animis Global and Competitive Signs exemplifies the transformative potential of a comprehensive SEO and content marketing strategy. Through a collaborative effort that included strategic on-page and off-page SEO optimization as well as impactful content creation, Competitive Signs successfully expanded their online footprint, established thought leadership in their industry, and achieved substantial business growth. This case study underscores the value of a holistic approach to digital marketing in driving sustained success for businesses in competitive markets.